Content Management Systems are those wonderful website builders that allow you and I to manage content on the internet. They make web design easier and more manageable from an end user experience. The problem is that they there are so many available, how do you know which one is right for you?
Over the years I have used many of the major and popular CMS systems: Joomla, Wix, WordPress, Drupal, SquareSpace and quite a few others.
Before we dive, let’s look at some stats:
- WordPress powers 34% of the internet in 2019.
- Joomla! is the next most popular CMS with only 2.9%
- Wix powers only 1.1% and Squarespace only 1.5%
- If you count only the CMS-built sites, then about 60% of them are WordPress
- Joomla! has 5.2% with Squarespace at 2.7% and Wix at 1.9%
Why is this important?
Firstly, we need to make a few educated assumptions. Google, Bing and the other Search Engines will look for sites that are well built, maintained and easy to ‘crawl’. A CMS allows this to happen. One would naturally assume that if 34% of all websites are built in WordPress, then surely WordPress must be one of the most Search Engine Friendly CMSs out there. The numbers don’t lie.
Secondly, with over 34% of the market, Google will be paying careful attention to WordPress’s development to ensure it doesn’t miss a trick.
Now, before we get ahead of ourselves, let’s go back to the original question: Which CMS is right for me? Each CMS has its merits. The question should be what are you trying to achieve? High visibility on Google? A simple brochure website? A complex e-commerce system?
My approach has always been to pay attention to what the Search Engines are telling us. They are the custodians of the internet and will determine whether your site succeeds or not. As such, I will always recommend WordPress. It’s an ever-expanding platform that Google loves. The proof is in the numbers…